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20th

April

2022

How Sustainable Packaging Could Help Promote and Position Your Brand?

How Sustainable Packaging Could Help Promote and Position Your Brand?

As environmentalists, climatologists, and governments consistently remind everybody about the pitfalls of global warming and environmental degradation, sustainable packaging has become crucial for businesses. Manufacturing firms and companies now have to package their produce using sustainable materials for minimizing environmental impact and carbon footprint. However sustainable packaging is not only crucial for protecting the immediate environment but also offers numerous benefits for different businesses.

In this weblog we’ll walk you through the practical benefits you’ll reap if you adopt a   sustainable packaging policy.

  1. Sustainable packing materials can be economic in the long run

If you think packing goods with eco-friendly materials on a regular basis could reduce your operating margin, then think again. Nearly 43% of all businesses, according to market surveys and researches believe that sustainable packaging could eat into their profits. These businesses automatically assume that environmental-friendly materials are expensive to create and obtain vis-a-vis’ since polymer-based packaging solutions like plastics and Styrofoam.

Yes you need to pay more per unit for packing your products using cardboard, cane or hemp compared to plastics. However the fact that you can reuse several sustainable materials makes them more cost-effective, thereby helping you economize on packaging.

  1. Sustainable packaging can help boost your business’s digital footprint

Nowadays it’s very easy to establish a startup and get your venture up and running quickly thanks to advanced technology. And since you can easily access the market these days, you find the going tough as competition is unprecedentedly intense. If you’re dealing in a product that is also being manufactured by innumerable other companies you’ll have to think of a unique way of promoting your business.

Utilizing an eco-friendly packaging design is not only a creative way of reducing your business’s carbon footprint but could also be your brand USP. Your existing as well as your potential customers will show a greater interest in your product if it comes packaged in jute or bamboo.

 

 

 

3. Using sustainable packaging materials can help mitigate carbon footprint  

This is undoubtedly the most important reason to take up sustainable packaging and the best way to safeguard the environment from further degradation. According to an EPA (US Environmental Protection Agency) report, about one-third of household waste consists of packaging, especially plastic packaging. Pollution resulting from plastic packaging is currently the biggest threat to global ecosystems.

Surely you can contribute to protecting your local environment by adopting and strictly adhering to a sustainable packaging business policy. Some extensively used sustainable materials include cardboard, paper, mushroom fibers, sugarcane, corn starch, jute, hemp, bamboo, beeswax, coir, wood, and straw.

 

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